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About Stepathlon Kids

Stepathlon Kids is a 30 Day Race around a 'virtual world'!

It is an online community that motivates and inspires children between the ages of 8 to 12 years to be active, eat healthy and positive! Accompanied by their guide and mentor, Virat Kohli, this is the perfect opportunity for kids to get fit, learn more about health and wellness and have fun.

This pedometer-based race will be full of opportunities to participate in challenges, quizzes and fun activities to win badges, trophies and prizes.

It doesn’t matter where you are based or how fit or active you currently are - everyone who participates will have the same chance to win prizes and awards!

Why Stepathlon Kids

Vision

To positively impact the future health, happiness and growth of children everywhere

India reportedly witnesses 10 million childhood obesity cases annually

Times of India, June 2016

40,000 children under the age of 15 have been diagnosed with Type 2 diabetes, this number is growing by 5% each year

Times of India, Nov 2014

Children who are obese are at greater risk for bone & joint problems, sleep apnea, social & psychological problems

Times of India, June 2016

80% of Indians experience low levels of vitamin D – causing rickets, poor bone growth, and increased risk of developing osteoporosis

India today, September 2016

68% children don’t exercise regularly

India Today, Nov 2011

Headlines like these have sparked concern and the idea that something needs to be done to get our kids moving. The Stepathlon corporate wellness program has revealed the enthusiasm and interest of children in getting active with their parents

Stepathlon Kids is the answer to that demand.

Stepathlon Kids provides a fun and exciting way to encourage kids to get active, moving the sedentary to active and active to more active. The Stepathlon Kid’s 30 Day Race around a “virtual world” is based on global research recommendations that children should take a minimum of 15,000 steps a day. The program is designed to influence immediate and long term changes by encouraging increased activity as well as positively influencing attitudes and understanding among children about health and exercise. By developing healthy attitudes and habits at a young age, our children are better equipped for the future.

What better way for your children to be inspired to choose a healthier life than by following the lead of their ‘Captain’, cricketing and fitness icon, Virat Kohli.

Who We Are

About Stepathlon

Stepathlon was established in 2012, with the vision of providing a holistic health and wellness ecosystem and changing lives for the better. Over the last five years, Stepathlon has evolved towards fulfilling this vision; the launch of Stepathlon Kids is a key element of this holistic goal.

The Stepathlon 100 Day Race is a corporate program, catering to adults. It is part of a wider 12-month ‘Stepping Stones’ program, which guides and motivates Stepathletes to maintain healthy habits year-round.

The Stepathlon approach to achieving better physical and mental health is fun, motivating and sustainable. Deteriorating public health, increasing risk of lifestyle diseases and alarming statistics on mental illness are the compelling reasons why we offer corporate employees as well as children the opportunity to be part of the Stepathlon and Stepathlon Kids communities.

The Stepathlon concept is simple and easy to implement and has been designed for maximum inclusivity. We welcome everyone regardless of gender, location, fitness or physical ability. Referred to as the “Potential Facebook of Wellness” by Business India, the Stepathlon community-based Wellness Platform serves as real-time hub for curated and expert content and guidance. We engage and reward healthy behaviors with a variety of fitness tracking, social, education and gamification tools.

About Ravi Krishnan, CEO Stepathlon

Ravi Krishnan (48 years) is a key and prominent name in the business of Sports, Entertainment and Media in India. He has been awarded the ‘Entrepreneur of the Year in Service Business – Fitness’ award at the 5th edition of the Entrepreneur India 2015 Awards. Ravi was featured in Sports Illustrated at No. 27 in the 50 Most Influential People in Indian Sport (February, 2010). He was also featured in Business Today (2004) as one of India’s Top 25 Executives under the age of 40.

In April 2012, Ravi co-founded & CEO Stepathlon Lifestyle Pvt. Ltd. (SLPL). In the last five years Stepathlon has had more than 2,20,000 employees participate from 650 Companies, across 55 Countries and 905 cities/towns.

With Stepathlon, Ravi has created a product in the health and wellness category, which has become one of the biggest mass participation events in the country.

Ravi has a daughter Mai-rah who is 14 years old and he has seen first-hand, the importance role that exercise plays in the physical, mental and emotional development of children. He is a fitness enthusiast who tries to lead by example.

About Virat Kohli

Virat Kohli is a formidable top order batsman. Over the past few years, Virat has become an iconic brand who appeals to the youth, masses and classes of the nation. Virat's discipline for fitness is absolute and that makes him a very committed sportsperson who consistently delivers for his team. Off the field, Virat is a - go getter, hungry, passionate and ambitious, makes him a youth icon that the nation wants to follow. Virat is a proud partner of Stepathlon Kids.

About Cornerstone Sport and Entertainment Pvt Ltd

Driven by passion, creative freedom and an entrepreneurial spirit, Cornerstone is a new age sport and entertainment consultancy.

Established in 2008, Cornerstone is India's leading talent management agency in the spectrum of sport and entertainment alike. Cornerstone works with brands to deliver unique and varied solutions ranging from celebrity associations, sponsorships, IP development and affiliations as well as brand activations.

Press Page

Social Media

Virat Kohli starts new venture Stepathlon to tackle fitness issues affecting kids

The Economic Times

Headline: Virat Kohli starts new venture Stepathlon to tackle fitness issues affecting kids
Publication: The Economic Times
Link: http://economictimes.indiatimes.com/small-biz/startups/virat-kohli-starts-new-venture-stepathlon-to-tackle-fitness-issues-affecting-kids/articleshow/52964488.cms
Summary: Ravi Krishnan, Co-Founder & CEO, Stepathlon Lifestyle Pvt. Ltd. is quoted, talking about his endeavour with Stepathlon Kids and need for creating large awareness around children's health in India. The article mentions starts-up which have also ventured into the fitness space.

Virat Kohli encourages kids towards a healthy lifestyle; launches Stepathlon Kids

The Financial Express

Headline: Virat Kohli encourages kids towards a healthy lifestyle; launches Stepathlon Kids
Publication: The Financial Express
Link: http://www.financialexpress.com/article/lifestyle/virat-kohli-encourages-kids-towards-a-healthy-lifestyle-launches-stepathlon-kids/299822/
Summary: Stepathlon Lifestyle Pvt. Ltd. and Virat Kohli on Tuesday announced the launch of Stepathlon Kids – a company focused on the health and wellness of the upcoming generations.

Virat Kohli promotes a healthy lifestyle; launches Stepathlon Kids

Business Standard

Headline: Virat Kohli promotes a healthy lifestyle; launches Stepathlon Kids
Publication: Business Standard
Link: http://www.business-standard.com/article/current-affairs/virat-kohli-promotes-a-healthy-lifestyle-launches-stepathlon-kids-116062800919_1.html
Summary: Indian cricket Test captain Virat Kohli has now partnered with Stepathlon Lifestyle, a wellness-promoting entity, to launch Stepathlon Kids, a company dedicated to children's fitness programmes. Ravi Krishnan, Co-Founder & CEO, Stepathlon Lifestyle Pvt. Ltd., Amit Sajdeh, chief executive, Cornerstone Sport and Entertainment Pvt Ltd and Virat Kohli are quoted in the coverage.

‘Run machine’ Virat Kohli reflects on his road to fitness

The Indian Express

Headline: ‘Run machine’ Virat Kohli reflects on his road to fitness
Publication: The Indian Express
Link: http://indianexpress.com/article/sports/cricket/run-machine-virat-kohli-reflects-on-his-road-to-fitness-2881960/
Summary: Virat Kohli speaking at the launch of Stepathlon Kids aiming at building children’s holistic health in the country and encouraging physical activity and educating kids on nutrition, exercise, stress and much more.

I changed my lifestyle after 2012: Virat Kohli

The Statesman

Headline: I changed my lifestyle after 2012: Virat Kohli
Publication: The Statesman
Link: http://www.thestatesman.com/news/sports/i-changed-my-lifestyle-after-2012-virat-kohli/150934.html
Summary: Virat had come to educate and encourage the kids to maintain a healthy lifestyle and urged parents to concentrate and focus on their wards’ eating habits. Virat Kohli is quoted, talking about his association with Stepathlon Kids and need for creating large awareness around children's health in India.

‘Stepathalon & Virat Kohli come together to launch Healthy Lifestyle Product for Kids

Mynahcare

Headline: ‘Stepathalon & Virat Kohli come together to launch Healthy Lifestyle Product for Kids
Publication: Mynahcare
Link: http://news.mynahcare.com/national/stepathlon-virat-kohli-come-together-to-launch-healthy-lifestyle-product-for-kids
Summary: Indian test captain Virat Kohli joined hand with Stepathlon Lifestyle and formed a new company Stepathlon Kids - a company focused on the health and wellness of the next generation.

Virat Kohli and Stepathlon launch Stepathlon Kids

Market4sports

Headline: Virat Kohli and Stepathlon launch Stepathlon Kids
Publication: Market4sports
Link: http://market4sports.com/virat-kohli-and-stepathlon-launch-stepathlon-kids/
Summary: Indian test captain Virat Kohli joined hand with Stepathlon Lifestyle and formed a new company Stepathlon Kids - a company focused on the health and wellness of the next generation.

Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India

ANX Media

Headline: Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India
Publication: ANX Media
Link: https://anxmedia.wordpress.com/2016/06/29/stepathlon-and-virat-kohli-come-together-to-launch-stepathlon-kids-a-company-that-will-shape-future-generations-of-india/
Summary: Aiming to tackle fitness related issues affecting children, Indian cricketer Virat Kohli, on Tuesday, announced the launch of his fitness venture Stepathlon Kids. Through its annual 30 day virtual race, the venture will urge children to take 15,000 steps a day, helping them adopt a healthy lifestyle and increase awareness about health issues.

Virat Kohli tackles fitness issues affecting kids, launches new venture with Stepathlon

Your Story

Headline: Virat Kohli tackles fitness issues affecting kids, launches new venture with Stepathlon
Publication: Your Story
Link: http://yourstory.com/2016/06/virat-kohli-stepathlon-kids/
Summary: Aiming to tackle fitness related issues affecting children, Indian cricketer Virat Kohli, on Tuesday, announced the launch of his fitness venture Stepathlon Kids. Through its annual 30 day virtual race, the venture will urge children to take 15,000 steps a day, helping them adopt a healthy lifestyle and increase awareness about health issues.

Virat Kohli encourages kids towards a healthy lifestyle; launches Stepathlon Kids

My Informs

Headline: Virat Kohli encourages kids towards a healthy lifestyle; launches Stepathlon Kids
Publication: My Informs
Link: http://myinforms.com/en-us/a/37719023-virat-kohli-encourages-kids-towards-a-healthy-lifestyle-launches-stepathlon-kids/
Summary: Stepathlon Lifestyle Pvt. Ltd. and Virat Kohli on Tuesday announced the launch of Stepathlon Kids – a company focused on the health and wellness of the upcoming generations.

Virat Kohli launches Stepathlon Kids which will tackle fitness issues affecting kids

Know Startup

Headline: Virat Kohli launches Stepathlon Kids which will tackle fitness issues affecting kids
Publication: Know Startup
Link: http://knowstartup.com/2016/06/virat-kohli-launches-stepathlon/
Summary: Stepathlon Lifestyle, a wellness-promoting entity has launched Stepathlon Kids, a company dedicated to children’s fitness programmes. The new firm, through an annual ‘30 Day Race’ around a virtual world, will urge children to take 15,000 steps a day, in a bid to have a healthy lifestyle and to create long-term positive behaviour.

Virat Kohli launch Stepathlon Kids promotes a healthy lifestyle

Me Fashion Agency

Headline: Virat Kohli launch Stepathlon Kids promotes a healthy lifestyle
Publication: Me Fashion Agency
Link: http://mefashionagency.com/virat-kohli-launch-stepathlon-kids-promotes-healthy-lifestyle/
Summary: Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India.Through its annual 30 Day Race around a virtual world, Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour.

Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS.

Dumkhum

Headline: Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS.
Publication: Dumkhum
Link: https://dumkhum.com/virat-kohli-urges-children-to-take-active-steps-towards-a-healthy-lifestyle-with-the-launch-of-stepathlon-kids/
Summary: Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India

Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS.

Indian Newz

Headline: Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS.
Publication: Indian Newz
Link: https://indiannewz.wordpress.com/2016/06/29/virat-kohli-urges-children-to-take-active-steps-towards-a-healthy-lifestyle-with-the-launch-of-stepathlon-kids/
Summary: Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India

Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS

Awaz News

Headline: Virat Kohli urges children to take active steps towards a healthy lifestyle with the launch of STEPATHLON KIDS
Publication: Awaz News
Link: http://askbkknews.co.in/virat-kohli-urges-children-to-take-active-steps-towards-a-healthy-lifestyle-with-the-launch-of-stepathlon-kids
Summary: Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India

Kohli pads up for kids health, ties up with Stepathlon

Business Standard

Headline: Kohli pads up for kids health, ties up with Stepathlon
Publication: Business Standard
Edition: National
Summary: Indian cricket Test captain Virat Kohli has partnered with Stepathlon Lifestyle, a wellness-promoting entity to launch Stepathlon Kids, a company dedicated to children’s fitness programmes.

Kohli takes fresh guard as startups ride fitness wave

The Economic Times

Headline: Kohli takes fresh guard as startups ride fitness wave
Publication: The Economic Times
Edition: National
Summary: Cricketer Virat Kohli kicked off a new fitness venture in a joint venture with Stepathlon Lifestyle called Stepathlon Kids.

Virat for a healthier lifestyle among children

The Hindu

Headline: Virat for a healthier lifestyle among children
Publication: The Hindu
Edition: National
Summary: To ensure that fitness of children and make exercise a daily part of their lives, cricketer Virat Kohli and Stepathlon Lifestyle launched Stepathlon Kids.

Fitness key to Kohli’s success

Deccan Herald

Headline: Fitness key to Kohli’s success
Publication: Deccan Herald
Edition: National
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Health Tips

Hindu- Metro Plus

Headline: Health Tips
Publication: Hindu- Metro Plus
Edition: National
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Your next target at work may be to actually shed weight!

Hindustan Times

Headline: Your next target at work may be to actually shed weight!
Publication: Hindustan Times
Edition: National
Summary: A number of companies like Stepathlon are doing a lot to improve employee health in the corporate sector.

A player and a gentleman: how brand Virat grew up

Hindustan Times

Headline: A player and a gentleman: how brand Virat grew up
Publication: Hindustan Times
Edition: National
Summary: How brand Virat grew and how he became a role model for the children.

Kohli reveals fitness mantra

Asian Age

Headline: Kohli reveals fitness mantra
Publication: Asian Age
Edition: National
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Photo Caption: Cricketer Virat Kohli along with children launches Stepathlon Kids - a company for building a healthy lifestyle for children in New Delhi on Tuesday.

Tribune

Headline: Photo Caption: Cricketer Virat Kohli along with children launches Stepathlon Kids - a company for building a healthy lifestyle for children in New Delhi on Tuesday.
Publication: Tribune
Edition: National

Kohli says he wants to be best fielder

Mail Today

Headline: Kohli says he wants to be best fielder
Publication: Mail Today
Edition: Delhi

Photo Caption: Cricketer Virat Kohli (L) at the launch of Stepathlon Kids, a company on building a healthy lifestyle for children, in New Delhi, on Wednesday. Stepathlon Kids seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.

Hitwada

Headline: Photo Caption: Cricketer Virat Kohli (L) at the launch of Stepathlon Kids, a company on building a healthy lifestyle for children, in New Delhi, on Wednesday. Stepathlon Kids seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.
Publication: Hitwada
Edition: Bhopal

Photo Caption: Indian Cricketer Virat Kohli during the launch of ‘Stepathlon Kids’, in New Delhi

Absolute India

Headline: Photo Caption: Indian Cricketer Virat Kohli during the launch of ‘Stepathlon Kids’, in New Delhi
Publication: Absolute India
Edition: National

Photo Caption: Test Captain Virat interacts with children during a brand promotional event in Delhi on Tuesday.

Bangalore Mirror

Headline: Photo Caption: Test Captain Virat interacts with children during a brand promotional event in Delhi on Tuesday.
Publication: Bangalore Mirror
Edition: Bangalore

Virat for a healthier lifestyle among children

Business Standard- Hindi

Headline: Virat for a healthier lifestyle among children
Publication: Business Standard- Hindi
Edition: Delhi
Summary: Star Cricketer Virat Kohli spreads awareness among kids about better health

I am successful because I am fit :Kohli

Amar Ujala

Headline: I am successful because I am fit :Kohli
Publication: Amar Ujala
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a better fielder : Kohli

Dainik Jagran

Headline: Fitness made me a better fielder : Kohli
Publication: Dainik Jagran
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a better fielder : Kohli

Hindustan

Headline: Fitness made me a better fielder : Kohli
Publication: Hindustan
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a perfect : Virat

Dainik Savera

Headline: Fitness made me a perfect : Virat
Publication: Dainik Savera
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a perfect cricketer : Virat

Khabar Mantra

Headline: Fitness made me a perfect cricketer : Virat
Publication: Khabar Mantra
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a perfect cricketer : Virat

Haryana Mail

Headline: Fitness made me a perfect cricketer : Virat
Publication: Haryana Mail
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a perfect cricketer : Virat

Navodaya Times

Headline: Fitness made me a perfect cricketer : Virat
Publication: Navodaya Times
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me a perfect cricketer : Virat

Nai Dunia

Headline: Fitness made me a perfect cricketer : Virat
Publication: Nai Dunia
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Virat Mantra: Stay fit, stay hit

Navbharat Times

Headline: Virat Mantra: Stay fit, stay hit
Publication: Navbharat Times
Edition: Delhi
Summary: Virat Kohli spreads awareness among kids about better health by launching Stepathlon Kids.

Fitness made me successful : Kohli

Punjab Kesari

Headline: Fitness made me successful : Kohli
Publication: Punjab Kesari
Edition: Delhi
Summary: Virat Kohli launches Stepathlon Kids to promote healthy lifestyle among kids

Kohli also invests money in a fitness startup

Economic Times- Hindi

Headline: Kohli also invests money in a fitness startup
Publication: Economic Times- Hindi
Edition: Delhi
Summary: Virat Kohli launches Stepathlon Kids to promote healthy lifestyle among kids

Virat Kohli’s fitness centre starts.

Viraat Vaibhav

Headline: Virat Kohli’s fitness centre starts.
Publication: Viraat Vaibhav
Edition: Delhi
Summary: No mention of Stepathlon in the article, just the picture is of the Stepathlon event

Fitness made me a perfect cricketer : Virat

Rashtriya Sahara

Headline: Fitness made me a perfect cricketer : Virat
Publication: Rashtriya Sahara
Edition: Delhi
Summary: Virat Kohli launches Stepathlon Kids to promote healthy lifestyle among kids.

Fitness improved me and made me a better fielder: Virat

Veer Arjun

Headline: Fitness improved me and made me a better fielder: Virat
Publication: Veer Arjun
Edition: Delhi

Photo Caption: Virat launches Stepathlon Kids along with Ravi Krishnan and Amit Sajdeh

Amrit India

Headline: Photo Caption: Virat launches Stepathlon Kids along with Ravi Krishnan and Amit Sajdeh
Publication: Amrit India
Edition: Delhi

Fitness made me a perfect cricketer: Virat

Janpath Samachar

Headline: Fitness made me a perfect cricketer: Virat
Publication: Janpath Samachar
Edition: Delhi
Summary: Virat Kohli launches Stepathlon Kids to promote healthy lifestyle among kids.

Virat launches Stepathlon Kids

Sakshi Newspaper

Headline: Virat launches Stepathlon Kids
Publication: Sakshi Newspaper
Edition: Bangalore

Virat Kohli launches 'Stepathlon Kids'

Andhra Jyothi

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Andhra Jyothi
Edition: Bangalore

Virat Kohli launches 'Stepathlon Kids'

Daily Salar

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Daily Salar
Edition: Bangalore

Fitness improved me and made me a better fielder: Virat Kohli

Dakshin Bharath

Headline: Fitness improved me and made me a better fielder: Virat Kohli
Publication: Dakshin Bharath
Edition: Bangalore
Summary: Virat Kohli launches Stepathlon Kids to promote healthy lifestyle among kids.

Virat Kohli launches 'Stepathlon Kids'

Eenadu

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Eenadu
Edition: Bangalore

Virat Kohli launches 'Stepathlon Kids'

Kannada Prabha

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Kannada Prabha
Edition: Bangalore

Fitness made me a better cricketer- Virat

Rajasthan Patrika

Headline: Fitness made me a better cricketer- Virat
Publication: Rajasthan Patrika
Edition: Bangalore

Virat Kohli launches 'Stepathlon Kids'

Sahara Daily Urdu

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Sahara Daily Urdu
Edition: Bangalore

Virat Kohli launches 'Stepathlon Kids'

Vijaya Karnataka

Headline: Virat Kohli launches 'Stepathlon Kids'
Publication: Vijaya Karnataka
Edition: Bangalore

Photo Caption- Virat Kohli and Stepathlon launch Stepathlon Kids

Aajkal

Headline: Photo Caption- Virat Kohli and Stepathlon launch Stepathlon Kids
Publication: Aajkal
Edition: National

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Are you interested in sponsorship opportunities?

Stepathlon Kid’s offers multiple engagement and brand activation opportunities to our sponsors before, during and after the 30 Day Race.

Our aim is to create an exciting, interactive and informative experience where kids are safe to learn, explore and get active. We look for sponsors that complement our brand values for the target demographic and can enhance the experience for our participants. If you believe your brand is a good fit and would like to discuss potential sponsorship opportunities please CONTACT US.